Author Archives: Katherine Loflin
Summer of Branding: Pt. III
This past week I participated in a Media Training Seminar in High Point for local leaders sponsored as a free event by the High Point Convention and Visitors Bureau and Visit NC. First off, brilliant idea for the local CVB … Continue reading
Summer of Branding: Pt. II
One of the things we teach our children is to know who they are and be true to what that looks like. We teach them never to give up who they are, their identity. Also, to always look for ways to better … Continue reading
Summer of Branding: Pt. I
Looks like this will be the “Summer of Branding” for me, as much of my work over the next couple of months. Therefore, I thought I would do another series focusing on the idea of place brand, why it’s important, … Continue reading
Placemaking DIY: Pt. III
In this final edition of Placemaking DIYs, I focus on new solutions to old problems. Indeed place provides an important vehicle to address problems, often entrenched, in various aspects of our lives. With a little creativity and a slight shift … Continue reading
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Placemaking DIY: Pt. II
Welcome to the second installment of my blog series on Placemaking DIY. This week I focus on the DIYs that work equally well to benefit residents and visitors alike and present the place in a way that inspires love and economic … Continue reading
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Placemaking DIY: Pt. I
I’m kicking off a new blog series: Placemaking DIY. I love DIY (do-it-yourself) ideas as you’ll see in the months to come. So to officially kick off Summer, I thought I would combine two of my favorite summer activities in this … Continue reading
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Aspects of Place Review & Homework!
So let’s review some of the headlines from Knight Soul of the Community project that I’ve covered in the last three blogs. The community features most associated with a loved place are social offerings, aesthetics and openness. Basically people most … Continue reading
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Openness & Placemaking
In this blog, I discuss the final top community feature most associated with the loved place: openness. Openness as we measured it in the Knight Soul of the Community project is really about how anyone could make a life for … Continue reading
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Aesthetics & Place Match
Last week in this series, I discussed the importance of social offerings, the opportunities for positive social interaction in the community, for both people and places. This week, I turn to the second most important thing in creating loved places … Continue reading
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Social Offerings & Place Match
Last week, I started the Soul Search Series, focusing on the findings of the Knight Soul of the Community Project. To review: the purpose of the project was to understand what made people love where they lived and why it … Continue reading
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